Terms of
Service

Agreement to these terms

These Terms of Service (the "Terms") govern your access to and use of alfrededwards.com (the "Site"), operated by Alfred Edwards ("I", "me", or "my"). By visiting the Site or submitting the contact form, you agree to these Terms.

If you don't agree with them, please don't use the Site.

Who may use this site

You must be at least 16 years old to use the Site, and at least 18 to engage my services. If you are using the Site on behalf of a company or other organisation, you confirm that you have the authority to bind that organisation to these Terms.

What this site is

The Site is a portfolio and marketing website. It describes the AI voice agents, chatbots, and workflow automations I build, and it gives you a way to get in touch.

Everything on it is provided for general information. It is not professional, legal, financial, or technical advice for your specific situation, and it is not a binding offer to provide services on any particular terms. Nothing here creates a client relationship on its own.

The free AI audit

Submitting the "Book a Free AI Audit" form is a request, not a booking. I review each submission and reply if it's a fit. I can't guarantee that every enquiry gets an audit, and I may decline any request for any lawful reason.

The audit itself is a no-cost, no-obligation conversation and a set of recommendations. It doesn't obligate you to buy anything, and it doesn't obligate me to take on the work. Any recommendations I make are opinions based on what you've told me; verifying that they suit your business is your call.

Client engagements

Paid work begins only when we both sign a separate written agreement: a proposal, statement of work, or contract covering scope, deliverables, timeline, fees, ownership, and support. That agreement governs the work itself.

If anything in that signed agreement conflicts with these Terms, the signed agreement wins for the subject it covers. These Terms continue to govern your general use of the Site.

Results, metrics, and case studies

The Site references outcomes from past projects, including figures such as a 25% lift in client conversions and a 20% increase in engagement. Those are real results from specific engagements, under those clients' particular conditions: their market, their offer, their traffic, their team.

They are not a prediction, guarantee, or warranty of the results you will get. Your outcome depends on factors outside my control, including your existing systems, your pricing, your lead quality, and how the tools are used after handover. Screenshots, project names, and linked sites are shown as examples of work delivered, not as endorsements of any outcome for you.

Intellectual property

The Site and its contents, including the copy, layout, design system, animations, code, and the "AE" mark and Alfred Edwards name and logo, are owned by me or used with permission, and are protected by copyright and trademark law.

You may view the Site, and share links to it. Without my written permission you may not:

• Copy, reproduce, or republish the Site's design, code, or written content
• Use my name, logo, or brand assets in a way that implies endorsement or partnership
• Present my work or case studies as your own
• Scrape or systematically harvest the Site's content, including for training machine-learning models

Client names, logos, and product screenshots shown in the work section remain the property of their respective owners and appear to illustrate projects I delivered.

Ownership of anything I build for you is handled in our signed agreement, not here.

Acceptable use

When using the Site, you agree not to:

• Break any applicable law or regulation
• Submit false, misleading, or impersonating information through the contact form
• Use the form to send spam, chain messages, unsolicited advertising, or malware
• Attempt to gain unauthorised access to the Site, its hosting, or any connected system
• Probe, scan, or test the vulnerability of the Site without my written permission
• Interfere with the Site's normal operation, including by automated flooding of the form
• Use automated tools to extract data from the Site at scale

I may block access to the Site for anyone who breaches this section.

Third-party links and tools

The Site links to external websites: client projects, social profiles, and the platforms I build on such as Retell, Vapi, ElevenLabs, n8n, Zapier, and Make. Those sites and services are run by other people. I don't control them, I'm not responsible for their content, availability, or practices, and a link is not an endorsement. Their own terms and privacy policies apply when you visit them.

The contact form is delivered through a third-party form service, and the Site loads fonts from Google. Details are in my Privacy Policy.

Disclaimer of warranties

The Site is provided "as is" and "as available", without warranties of any kind, whether express or implied. To the fullest extent permitted by law, I disclaim the implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

I don't warrant that the Site will be uninterrupted, timely, error-free, or free of harmful components, or that any information on it is complete, current, or accurate. You use it at your own risk.

Limitation of liability

To the fullest extent permitted by law, I will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or relating to your use of the Site, whether based in contract, tort, negligence, strict liability, or any other theory, and even if I have been advised that such damages are possible.

My total aggregate liability for all claims relating to the Site is limited to one hundred US dollars (US$100). Liability arising from paid work is governed by our signed agreement.

Nothing in these Terms excludes or limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability that cannot lawfully be excluded. Some jurisdictions don't allow certain exclusions, so parts of this section may not apply to you.

Indemnification

You agree to indemnify and hold me harmless from any claims, losses, liabilities, and reasonable legal fees arising out of your misuse of the Site, your breach of these Terms, or your violation of any law or third-party right.

Privacy

How I handle the information you send me is set out in the Privacy Policy, which forms part of these Terms. Short version: minimal collection, no selling, and no ad tracking. The Site does use Microsoft Clarity for usage analytics, which sets first-party cookies. Section 04 of the policy explains how to refuse them.

Changes to these terms

I may update these Terms from time to time. The "Last updated" date at the top will change when I do. Continuing to use the Site after an update means you accept the revised Terms. If you don't, stop using the Site.

I may also change, suspend, or discontinue any part of the Site at any time without notice.

Governing law

These Terms are governed by the laws of the State of Texas, United States, without regard to its conflict-of-laws rules. You and I agree that the state and federal courts located in Harris County, Texas have exclusive jurisdiction over any dispute arising from these Terms or the Site.

If any provision of these Terms is held unenforceable, the rest remains in force. My failure to enforce any provision is not a waiver of it.

Contact

Questions about these Terms: